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Free Template

B2B Event ROI Resources

Free cheat sheet + Premium calculator to measure your event's impact

Free Download

B2B Event ROI Cheat Sheet

Get instant access to essential ROI formulas and benchmarks with our free 2-page cheat sheet

What You'll Get Free:

  • ✓ Core ROI formulas (Event ROI %, Cost per Lead, Pipeline Value)
  • ✓ Industry benchmark data for B2B events
  • ✓ Quick reference tables by event size
  • ✓ Pro tips for accurate tracking
  • ✓ Printable PDF format

Essential ROI Formulas

Industry Benchmarks

PDF Cheat Sheet

Cheat Sheet Preview

Event ROI Formula
ROI = ((Revenue - Costs) / Costs) × 100

Example: ($500k - $100k) / $100k = 400%

Industry Benchmarks
B2B Conference ROI:
223%
Cost per Lead:
$811
... and much more!

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Premium Version

Full B2B Event ROI Calculator

Take your ROI tracking to the next level with our interactive calculator and advanced features

Interactive Calculator

Real-time ROI calculations with scenario modeling

Sponsor Dashboard

Dedicated views to prove sponsor value with custom reports

Deal Attribution

Track revenue directly attributed to event connections

Interactive Calculator Preview

Event Investment

ROI Summary

847% ROI

$425,000 Revenue

Premium Feature

Unlock the full interactive calculator with real-time calculations and export features

View Membership Plans

Everything in Premium

✓ Full interactive web-based calculator
✓ Custom scenario modeling
✓ Deal attribution tracking
✓ Sponsor ROI measurement
✓ Export branded PDF reports
✓ Save and compare multiple scenarios
✓ API integration capabilities
✓ Team collaboration features
Access Full Calculator

Membership required • Starting at $29/month

"This calculator helped us demonstrate $4.2M in attributed deals from a single event. Game-changer for sponsor conversations."

Robert Chang, VP of Events at B2B Tech Summit