B2B Event ROI Calculator
Prove the business impact of your networking events with data-driven insights
How to Use This Calculator
- 1. Enter your event metrics in the input fields below
- 2. The calculator will automatically compute your ROI across multiple dimensions
- 3. Export your results as a PDF report for stakeholders
Event Investment
Networking Outcomes
Sponsor Value
ROI Summary
Total ROI
847%
Revenue Generated
$405,000
Cost per Connection
$1,111
Deal Attribution
Direct Deals $75,000
Pipeline Value $300,000
Sponsor Value $30,000
Total Value $405,000
Networking Efficiency
Connection Rate 18%
Meeting Conversion 27%
Deal Close Rate 25%
ROI Calculation Formulas
Total ROI
ROI = ((Total Value - Total Investment) / Total Investment) × 100
Cost per Connection
Cost per Connection = Total Budget / Qualified Connections Made
Pipeline Value
Pipeline Value = (Meetings Scheduled × Average Deal Size × Historical Close Rate)