Post-Event Engagement Playbook
Transform your event's energy into lasting community connections with this comprehensive follow-up strategy
The Critical Window
Your attendees leave your event inspired and connected. But without intentional follow-up, 70% of those connections will fade within 30 days. This playbook gives you the exact strategy to nurture and grow your event community long after the last session ends.
The 90-Day Engagement Timeline
Event Day - Capture the Energy
- • Send immediate thank you from the stage
- • Capture testimonials while emotions are high
- • Announce post-event community platform
24 Hours - Strike While Hot
- • Personal thank you email with highlights
- • Share photo album and recordings
- • Open community platform/group
72 Hours - Facilitate Connections
- • Send connection facilitation email
- • Share attendee directory (with permission)
- • Launch first community challenge
Week 1 - Deepen Engagement
- • Host virtual reunion/debrief
- • Share implementation resources
- • Spotlight early success stories
Month 1 - Build Momentum
- • Launch alumni program
- • Announce next event with early bird
- • Celebrate community milestones
Email Templates & Scripts
24-Hour Thank You Email
Send: Day 1Hi [First Name],
I'm still buzzing from the energy at [Event Name] yesterday! Thank you for being part of such an amazing gathering.
I wanted to make sure you didn't miss anything from our time together:
- 📸 Event photos are here (password: [password])
- 🎥 Session recordings are now available
- 📑 Download all presentation slides
- 👥 Join our private community
Your next step: We created a simple way to stay connected with everyone you met. Click here to access your personalized connection dashboard.
Looking forward to seeing how you'll use what you learned!
Warmly,
[Your Name]
[Event Name] Team
P.S. Did you take any great photos? Share them with #[EventHashtag] - we're creating a community album!
Connection Facilitation Email
Send: Day 3Hi [First Name],
Remember those amazing conversations at [Event Name]? Let's make sure they don't fade away!
We've made it easy to reconnect:
Your Connection Checklist:
- ☐ Review your personal attendee directory
- ☐ Send at least 3 follow-up messages today
- ☐ Schedule a virtual coffee with 1 new connection
- ☐ Join our [Event Name] Alumni Group
Need help starting conversations? Here are 3 templates:
- 1. "Hi [Name]! Loved our chat about [topic] at [Event]. Would love to continue the conversation over virtual coffee next week?"
- 2. "Hey [Name]! You mentioned [specific thing] during [Event]. I found this resource that might help: [link]. Hope you're doing well!"
- 3. "[Name], your perspective on [topic] really stuck with me. I'd love to hear more about your experience with [specific aspect]."
🎯 Community Challenge: Make 5 meaningful reconnections this week and share your favorite reunion story in our group!
Here to help you stay connected,
[Your Name]
Virtual Reunion Invitation
Send: Day 7Hi [First Name],
Has it really been a week since [Event Name]? Time flies when you're implementing great ideas!
Join us for a special virtual reunion:
🎉 [Event Name] Virtual Reunion
📅 Thursday, [Date]
🕐 2:00 PM - 3:00 PM [Timezone]
💻 Join on Zoom
What we'll do together:
- • Share your biggest takeaway or win from the event
- • Reconnect with fellow attendees in breakout rooms
- • Get answers to your implementation questions
- • Preview exclusive resources for our alumni community
Can't make it? No worries! We'll record the main session and share highlights with everyone.
→ RSVP here to receive your personal Zoom link
See you Thursday!
[Your Name]
P.S. Bring your favorite beverage and one connection story to share!
Community Building Strategies
Quick Wins (Week 1-2)
- Photo Sharing CampaignCreate a shared album and encourage tagging
- Implementation Buddy SystemPair attendees for accountability
- Daily Discussion PromptsSpark conversations in your community
- Success Story SpotlightFeature early wins from attendees
Long-term Engagement (Month 1-3)
- Monthly ChallengesTheme-based activities with prizes
- Expert Office HoursRegular Q&A with speakers/experts
- Regional MeetupsFacilitate local gatherings
- Alumni BenefitsExclusive perks for engaged members
Community Platform Options
- • WhatsApp/Telegram groups
- • Email lists
- • LinkedIn groups
- • Slack/Discord
- • Facebook groups
- • Mighty Networks
- • Circle/Tribe
- • Custom platforms
- • Event app extensions
Metrics & Success Tracking
Key Performance Indicators
Engagement Metrics
Weekly Tracking Dashboard
| Metric | Week 1 | Week 2 | Week 4 | Week 12 |
|---|---|---|---|---|
| Email Opens | ____% | ____% | ____% | ____% |
| Community Active | ____% | ____% | ____% | ____% |
| Content Engagement | ____% | ____% | ____% | ____% |
| Event Interest | ____% | ____% | ____% | ____% |
Action Checklists
Pre-Event Preparation
Week 1 Critical Actions
Recommended Tools & Resources
Email Automation
- • ConvertKit - Event sequences
- • ActiveCampaign - Behavior triggers
- • Mailchimp - Simple automation
- • Drip - E-commerce events
Community Platforms
- • Circle - Modern community
- • Mighty Networks - All-in-one
- • Discord - Tech-savvy groups
- • Heartbeat - Chat-first
Analytics & Tracking
- • Google Analytics - Web tracking
- • Mixpanel - User behavior
- • Segment - Data pipeline
- • Airtable - Custom dashboards
Ready to Build Your Community?
Get the complete playbook with all templates, checklists, and bonus resources.